Research study: European dating application Lovoo turns to Leanplum for A/B evaluation
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Lovoo, the number one dating software across Germany, Austria and Switzerland, happens to be expanding significantly since its purchase by The Meet Group in 2017. Even though the Meet Group is dependent out from the United States, Lovoo??™s core markets have a home in European countries, with users getting together with the software in 10 various languages. The Meet Group includes a month-to-month active user (MUA) count of 15m, with Lovoo being the best factor to that metric.
The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. A mobile engagement platform, to conduct more A/B testing for marketing techniques including push notifications, in-app notifications, and email campaigns to do this, Lovoo turned to Leanplum.
Lovoo differentiates from popular US dating apps in a ways that are few it doesn’t simply incorporate a ???Match??™ feature. Lovoo users can easily see other users which are nearby, they are able to content individuals they will haven??™t matched with making use of ???Icebreaker??™, and so they can live flow. Lovoo??™s revenue model is currently reliant on paid subscriptions for premium features, in-app acquisitions, and advertisements. Lovoo does provide female users almost all of the premium features at no cost.
???We looked to Leanplum considering that the Lovoo item team wished to deliver more experiments based on theory, do more a/B that is extensive, and effect engagement and retention. Leanplum??™s extra care permitted us to experiment and deliver fast, gain outcomes and enhance the item,??? said Saket Toshniwal, senior item supervisor, Lovoo.
Making use of Leanplum??™s push notifications, A/B evaluation abilities and information analytics, Lovoo saw a rise in subscriptions by way of a double-digit portion and a rise in effective registrations by a percentage that is double-digit. Lovoo has also been awarded Google??™s Fan Favorite App in 2018.
???Our role is help brands like Lovoo create appropriate promotions which in fact advances the life time value of their client, whether or not it is through email, in-app notifications or push notifications. They are able to wthhold the consumer, they are able to attract the consumer, and make certain the client is offered by way of a period that is long of journey with Leanplum. We help allow brands to accomplish extremely targeted multichannel that is personalized and client engagement,??? said Marjaneh Ravai, worldwide mind of communications & analyst relations, Leanplum.
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